In the past 12th of December (Monday), the facilities of the Intermunicipal Community of Alto Tâmega e Barroso (CIMAT), received the 5th session of joint training of the entrepreneurs of the 4th edition of the Ideas Contest – Empreender no Alto Tâmega e Barroso.

This capacitation session is part of the Acceleration Program of this Ideas Competition and had as aim to deepen the knowledge about “Marketing Mix”, also known as “4 P’s of Marketing”: Product, Price, Place and Promotion. These four aspects, in particular, form the basis of any marketing strategy and are factors that can influence, to a large extent, the consumers’ purchase decision process.

The next joint meeting is already scheduled for 5th January at CIMAT’s facilities.