Ribeira de Pena hosted the closing session of the training actions of the digital skills of tour operators of Alto Tâmega in Barroso, which took place on 22 March (Wednesday), at Casa da Cultura – Museu da Escola, dedicated to “Good Practices for the management of social networks and digital channels”.

In addition to this, the week also included another session which took place on 21 March, at the Casa do Vinho – Valpaços under the theme “Websites and tourism evaluation tools – Impact and management”.

These sessions appeared in the scope of the project “Alto Tâmega Tourism 4.0” and had as objective to capacitate the touristic operators of the region in order to transmit them the necessary knowledge for the incorporation of the new tools, technologies and digital platforms in its operation, in its marketing initiatives, sale of its services and follow-up of its clients.

 

Co-financed by: