TOURISM 4.0 | First Webinars of the Creative Labs totaled about 100 participants

TOURISM 4.0 | First Webinars of the Creative Labs totaled about 100 participants

This week marked the start of the Creative Labs, under the Alto Tâmega – Tourism 4.0 project, with two digital webinars that took place on the 7th (Monday) and 9th (Wednesday), with the presence of about 100 participants.

These first digital sessions, in general, had as assumption the launch of the methodological and theoretical basis for the face-to-face actions that will take place in the six municipalities of Alto Tâmega and Barroso, during the next four weeks.

The webinar of November 7th had as theme the “New trends for tourism business – processes of co-creation of tourism products”, with the intervention of Ramiro Gonçalves, First Executive Secretary of the Intermunicipal Community of Alto Tâmega and Barroso (CIMAT), accompanied by the remaining panel of speakers composed by Fernando Completo (Upstream Portugal | ESHTE), Francisco Banha (Gesventur), Joana Rocha (Portugal Ventures) and Nuno Gustavo (ESHTE).

On November 9, the webinar had the knowledge of the guest speakers: Catherine de Freitas (Upstream Portugal), Marco Gouveia and Hugo Francisco (Portugal-Green-Travel), to address the “Strategies, Issues and Practices of Tourism Promotion and Promotion).

The methodology of implementation of Creative Laboratories is based on two models of intervention, with moments of online work and presential work sessions, along which will be worked in a transversal way, the tourism products identified in the Strategic Plan of Alto Tâmega Tourism: Heritage and Art, Mountains and Rivers, Villages and Traditions, Landscape Roads, Spas and SPA, Sports and Adventure and Gastronomy, Water and Wines.

Next week will begin the 1st cycle of in-person sessions of the Creative Labs, scheduled as follows

14 November (10h00 – 13h00) – Boticas – “Rivers & Mountains” | Boticas Municipal Library (R. do Município)

15th November (10h00 – 13h00) – Chaves: “Gastronomy, Waters and Wines” | Multipurpose Room of Chaves Cultural Center (Lg. da Estação, Chaves)

16th November (10h00 – 13h00) – Montalegre: “Villages and Traditions” | Ecomuseu de Barros – Espaço Padre Fontes (Terreiro Açougue 5)

21st November (10h00 – 13h00) – Ribeira de Pena: “History and Art” | School Museum Room / Tourism Office (R. Manuel José de Carvalho, nº 14)

22nd November (10h00 – 13h00) – Valpaços: “Villages and Traditions” | Wine House (Av. Luís de Castro Saraiva)

23rd November (10h00 – 13h00) – Vila Pouca de Aguiar: “Rivers and Mountains” | Multipurpose Room/Auditorium – Municipal Library (R. Dr. Carlos Alberto Sousa)

Participation is free of charge, but subject to registration.

Registration link:

The main goal of Creative Laboratories is to idealize, define and build in a collaborative way a new composite (multi-operator) touristic offer for Alto Tâmega and Barroso, involving the touristic operators and interlocutors of the region.

The project Alto Tâmega – Tourism 4.0 (NORTE-02-0853-FEDER-037651) is a joint initiative of the Intermunicipal Community of Alto Tâmega e Barroso (CIMAT), the Centre for Water Technology Valorization and Transfer (AquaValor) and the Business Association of Corgo (AECorgo).







Co-financed by: